Facts, figures, and product/program details are an important part of franchise exploration, but...

Franchises are purchased when a prospect TRUSTS that you understand personal goals and are TRUSTWORTHY as an avenue to those goals.

Understanding and utilizing the role of emotion is the heartbeat of Persuasive Wordcrafting.

In the incredibly competitive world of franchise development, your story must be told and retold with a focus on maintaining memory of your value during the entire decision cycle.

Those who fail to execute competitively are easy prey for those who understand the interaction of time, value storytelling and prospects’ decision cycle.

FREE Get Acquainted Offer

Bill Corbin will review your website and/or portal content and provide an analysis along with thoughts on strengthening your value story.


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*From a closely related but non-competitive field. Enfront will not show work done for you without permission, and will not work for one of your direct strategic competitors.

Goal-Focused Value Storytelling.

Competitive Edge.




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