First we must identify Motivated Explorers

Franchising is bombarded by casual inquiries and unqualified leads. They waste time and distract effective follow-up with qualified leads. We will focus on identifying quality leads vs. seeking quantity as a key goal.

 

 

 

We must understand goals and inquiry stage

There are at least three lead categories that we must identify and communicate with based on their core goal:

- First time franchisee, making a career change.

- First time franchisee, solid business experience

- Veteran franchisee, considering diversifying portfolio.

Inquiry stage begins at early exploration and continues through final decision-making. Again, communication must mesh.

 

 

CRM and follow-up execution must be excellent

We must be working with a solid CRM.  If it is Franconnect, we can begin immediately building new methods and content. For other CRMS, we will analyze most efficient way to proceed.

At a minimum, follow-up steps should include multi-week interaction with qualified leads and 12-month or longer follow-up with leads we believe to be motivated.

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A No-Nonsense Approach to

Improved Conversion of Leads to Zees

Analysis—Wordcrafting

 

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There are multiple ways we can work together to strenghen your existing Franchise Development effort.

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